Woman with long hair practicing yoga on a black mat in a room with brick walls and large windows, surrounded by green plants.
Three women practicing yoga as the sun sets on GoodGood Yoga's studio in balham london.

/ ABOUT US /

Our Story


GoodGood was born from my own search for something more.

After years of moving through the fitness world across the US and London, I realised what I truly wanted was not just great classes. I wanted real community. I wanted movement that challenged me, made me sweat and burn, but also gave me space to breathe, to feel grounded, and to reconnect with myself. I wanted a studio that supported real life, not just the hour you spend on the mat.

Movement has always shaped who I am. I grew up in competitive sport, playing semi professional football and training in high performance environments where discipline and strength were second nature. Yoga and pilates entered my life as recovery after injury, but it quickly became something deeper. It gave me balance, resilience and a new relationship with my body. Over time, it became the foundation I kept coming back to.

When I moved to London, lost my job and became a mother, that need for connection grew stronger than ever. I felt how lonely a big city can be without a space that truly feels like yours. That was when GoodGood began to take shape not just as a studio, but as a feeling I wanted to create for others.

GoodGood is an infrared heated movement studio designed to fit into your everyday life. The classes are challenging, sweaty and strong, but always rooted in mindfulness and intention. It is a place where you can push yourself, slow down, reset and feel supported in all seasons of life.

We focus on strength, restoration and connection. From sculpt and flow to lymphatic, breathwork and prenatal, every class is an invitation to feel good in your body and held within community.

GoodGood is the space I spent years searching for. Now it is here for you too.

We move to strengthen the body. We connect to strengthen each other.

/ TEAM /

Meet Our Instructors

Our instructors are experts in blending yoga with high-energy fitness, delivering dynamic classes that challenge and inspire.

Jenna Armitage founder of GoodGood Yoga.

Jenna Armitage


Instructor: Vinyasa Yoga, Yoga Sculpt

Nicola Coates - instructor at GoodGood Yoga

Nicola Coates


Instructor: Vinyasa Yoga, Yoga Sculpt, Cardio Sculpt

Annabel Fairlee - instructor at GoodGood Yoga

Annabel Fairlee


Instructor: Vinyasa Yoga, Pilates Sculpt, Pre & Postnatal Yoga

Carli Wheatley - Instructor and Lymphatic Expert at GoodGood Yoga

Carli Wheatley


Instructor: Lymphatic, Vinyasa Yoga, Pilates Sculpt, Yoga Sculpt

Tabitha Avanzata - Intructor at GoodGood Yoga

Tabitha Avanzato


Instructor: Vinyasa Yoga, Slow Flow, Yin & Nidra, Yoga Sculpt

Evie Venebles - Instructor at GoodGood Yoga

Evie Venebles


Instructor: Vinyasa Yoga, Yoga Sculpt, Pilates Sculpt

A woman with brown hair, wearing earrings and a white long-sleeve top, standing in front of a brick wall with a green plant to her left.

Ellie Smyth


Instructor: Vinyasa Yoga, Yin

Dominic Larche - Instructor at GoodGood Yoga

Dominic Larche


Instructor: Vinyasa Yoga, Power Yoga, Slow Flow, Beginners Yoga

Smiling woman with long brown hair, wearing a black sleeveless top, a gold necklace, and a tattoo on her left arm, standing in front of a brick wall.

Hannah Travis


Instructor: Vinyasa Yoga, Yin, Sound

Fi Tinder-Rose - Instructor at GoodGood Yoga

Fi Tinder-Rose


Instructor: Yoga Sculpt, Vinyasa Slow Flow

Instructor: Vinyasa Yoga, Power Yoga, Slow Flow, Yin

Ali Olmi - Instructor at GoodGood Yoga

Ali Olmi


Instructor: Vinyasa Yoga, Yoga Sculpt, Power Yoga, Slow Flow

Sophie Kidd - Instructor at GoodGood Yoga

Sophie Kidd


A man sitting cross-legged on a yoga mat in a room with wood floors and a brick wall background, wearing a black tank top, black pants, a watch, a bracelet, and a necklace, smiling at the camera.

Rory McNeil


Instructor: Vinyasa Yoga, Slow Flow, QiGong, Yin

Ellen - Instructor at GoodGood Yoga

Ellen Humphries


Instructor: Vinyasa Yoga, Power Yoga, Yoga Sculpt

A woman with long, silver-blonde hair wearing a sleeveless black top, standing indoors with a blurred background of a brick wall and arched openings.

Adrianna Whaley


Instructor: Pilates Sculpt, Prenatal Pilates, Postnatal Pilates

A woman in black athletic wear sitting on a yoga mat, indoors, with sunlight coming through windows.

Georgie Grier


Instructor: Vinyasa Yoga, Slow Flow, Prenatal Yoga, Postnatal Yoga

A woman with blonde hair wearing a black sleeveless top, smiling, in a blurred indoor background with a window overhead.

Indi Mountain


Instructor: Vinyasa Yoga, Yin, Slow Flow, Prenatal Yoga, Postnatal Yoga

A woman practicing yoga indoors, seated cross-legged on a mat with a background of a brick wall and an arched doorway.

Valeria Amuzan


Instructor: Pilates Sculpt, Yoga Sculpt, Inferno Pilates, Vinyasa Yoga

A woman with shoulder-length brown hair wearing a black sports bra and black pants, smiling and looking at the camera, standing indoors in front of large green tropical plants and a brick wall.

Ciara McGing


Instructor: Pilates Sculpt, Pilates Strength, Tone & Sculpt

A woman with long, wavy reddish-brown hair and tattoos on her right arm, wearing a black sleeveless top and black drawstring pants, stands in a room with a wooden ceiling, a mirror, and a potted plant in the background.

Sam Jonin


Instructor: Vinyasa Yoga, Slow Flow

Interior of a cozy room with a brick wall and a large window letting in sunlight. A tall houseplant with large green leaves is next to a wooden shelf built into the wall, holding neatly stacked items and ceramic containers. The room has warm lighting and a rustic wooden beam on the right.

Grace Jones


Instructor: Vinyasa Yoga, Prenatal Yoga

Young woman with long brown hair, standing in front of a brick wall, wearing a black sports bra, slight smile, looking at the camera.

Anna Innes


Instructor: Vinyasa Yoga

A smiling woman with blonde hair, wearing a brown shirt, black pants, and a smartwatch, standing indoors with a blurred background of a decorated wall, window, and greenery.

Kate Hurst


Instructor: Mindfulness Coach

A woman with dark brown hair and light skin smiling, wearing a black sleeveless top, standing in front of a brick wall with a large green plant on the left.

Lucy Raetz-O’connell


Instructor: Pilates

Interior view of a room with wooden flooring, a door with a glass window and white curtain, a black radiator, an archway with backlighting, and a skylight in the ceiling.
People in a yoga class practicing child's pose on black yoga mats on a wooden floor.

/ MEET YOURSELF /

Our Ethos

Inclusivity. We welcome everyone as they are and celebrate our unique differences

Empathy. Everyone is on their own path. We support you being yourself.

Balance. We draw power from an intense physical practice grounded in the mindfulness of yoga.

Unity. We inspire real connections to build community and help each other thrive.

Boundaries. We foster trust and emotional safety for healthy relationships.

Learn more

/ JOIN OUR TEAM /

Interested in Teaching at GoodGood?

We’re looking for dynamic instructors across yoga, Pilates, barre, and sound—teachers who know how to blend movement, strength, and mindfulness to inspire and energise every class.

At GoodGood, we believe that great instructors make a studio truly come alive. If you’re passionate about creating powerful, connected experiences and want to be part of the GoodGood movement, we’d love to hear from you.

Join our team
A woman practicing yoga in a studio with wooden floors, brick walls, and large industrial windows. She is in a bent-over position with one hand and one foot on the floor, and the other leg raised behind her.
A woman practicing yoga or dance in a studio with a brick wall and large window, performing a pose on the floor with one arm and one leg raised.